The tail of Nadinoo
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Bringing back the art of beautifully hand crafted clothing, British label Nadinoo has created a whimsical, enchanted world. With the belief that each customer should be able to find the perfect garment, it is easy to see how the label has already developed a loyal following, with customers all over the world. With each piece carefully constructed by hand and made to order, Nadinoo is able to offer an impeccable personalised service. Only the most sumptuous fabrics are used, with silks and cottons from Liberty of London heavily featuring in every collection.
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Nadia Izruna the designer behind the brand started designing and hand making the first Nadinoo collections in February 2009. She said: “I liked the idea of hand sewing a garment just for the intended wearer, making it special and unique just for them. The idea of deconstructing the process to be more flexible and engaging for the consumer is a concept I still hope to develop further in future collections.”
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Within this enchanted world Nadinoo designs for three fictional characters Pixie, Fleur and Lula. Pixie is quirky, playful and spontaneous, Lula is more bold, sexy and a little cheeky, whereas Fleur is a delicate flower and a dreamer. Nadinoo is a cute, pretty and playful label for the modern little lady. Soft detailing and feminine designs, with timeless silhouettes are clear from her collections. With inspiration taken from the early to mid 1900’s, Nadia enjoys dipping in and out of iconic eras and picking her favourite details which she re-works into silhouettes for the season.
Nadia, who grew up in Lancashire, graduated with a BA(hons) degree in Fashion Design and Technology at Manchester Metropolitan University.
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While studying she worked for various independent labels, which helped her to learn and realise her dream of one day running her own label. Graduating in 2007, Nadia was immediately snapped up to work for Puma, where she remained for three years gaining an insight into how a large brand is run.
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With only her final pay packet Nadia launched her first collection for Nadinoo in early 2009.
She said: “I had to sell what few dresses I had made in order to make more. I’m amazed at how it has snow balled in just over a year, without any outside investment.”
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With the rise of customization and the desire for something unique, it is clear that Nadinoo while taking its inspiration from the past will be ever present in our future.
_Beautiful photography by Tommy.
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